Once the concept is understood, it is easy to apply it to real-world applications such as in the use of advertising. So we could say that Wendy is a Bird or boys are beasts and make the same application to the conceptual metaphor. Thanks to this deeper, innate understanding of the conceptual metaphor, we are able to replace the first domain, the professor, with any representative of the second domain, the snake.

“For example, the expression the professor is a snake is really a token of something more general, namely, the conceptual metaphor ” (Danesi, 2004: 107).

The example provided by Danesi is particularly appropriate for considering the messages of advertising. They refer to the result of the linkage as a conceptual metaphor” (Danesi, 2004: 107). “The two scholars add a remarkable twist to the Aristotelian distinction, namely that abstract concepts are linked systematically to concrete ones via metaphor. The concept of the conceptual metaphor is brought forward by Lakoff and Johnson, who were building off the ideas of the Greek philosopher Aristotle. As a result, the connection, once made, is difficult to remove. This paper aims to strengthen the accuracy of words meaning and translation as well as the cross-cultural awareness and capacity.Generally speaking, a conceptual metaphor is defined as a metaphor “that is so basic in the way people think about something that they fail to perceive that it is a metaphor” (“Conceptual Metaphor”, 2007). Through the data of “black” from Oxford Advanced Learner’s English-Chinese Dictionary (6th Edition), under the theories in cognitive linguistics, namely, the prototype theory, conceptual metaphor theory, metonymy theory, this paper takes the basic color term “black” in English as an example to analyze the cognitive semantic structure and summarizes the cause of it.

Chicago: University of Chicago Press.Ī Cognitive Approach to the Metonymy and Metaphor-Based Study of “Black” in EnglishĪUTHORS: Hui Fan, Yonghong Liao, Yougen Louīlack, Cognitive Approach, Metonymy, Metaphor, EnglishĪBSTRACT: According to the contemporary theories, metonymy and metaphor are two major types of word meaning extension, which reveal how people perceive unfamiliar, abstract concepts via familiar, concrete one on the basis of bodily experience.

Lakoff johnson